Imagining the Boomer world straying into suffocating moralism during the Pop Revolution would have seemed like a grotesque, if not outright ridiculous, mind game. Actually, it is a first-order puzzlement how such a terror of virtue could take hold of our political discourse and institutions. It is precisely this question that cultural theorist Catherine Liu addresses with the rise of the new ruling caste of the Professional Managerial Class—also known as the PMC. This caste is characterized by how it claims social privileges for itself in a sharp demarcation against the lower classes – or the deplorables, as Hillary Clinton referred to them. As an excellent stratagem, this hidden class struggle makes excellent use of symbolic currency as the capital Pierre Bourdieu so aptly described in his Distinction: A Social Critique of the Judgment of Taste. However, as ever-larger sections of the population fight for positions, privileges, and scarce resources, the question of how to succeed in the moral economy is brought into relief. An excellent way out of this dilemma is declaring oneself a victim or behaving as particularly virtuous – a role description that Catherine Liu so aptly analyzes in her Virtue Hoarders. What was so refreshing in our conversation with her was that she never risks losing herself in moral indignation – but instead carries out a class analysis in good Marxist fashion. Thus, she reveals the basic features of the moral economy while also showing the blind spots of this ideology of domination.
Catherine Liu teaches film and media studies at the University of California, Irvine, where she has also served as director of the UCI Humanities Center. Her 2021 book Virtue Hoarders was widely acclaimed, and she’s currently working on a book exploring the significance of trauma for the moral economy.
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